Creative Ways to Use Custom Pre-Rolls for Marketing
When it comes to standing out in a crowded marketplace, creative and memorable brand experiences make all the difference. Enter custom pre-rolls: not only a premium product for cannabis enthusiasts, but also a powerful branding tool that can spark conversation and drive customer loyalty. Here are some imaginative ways to incorporate custom pre-rolls into your marketing strategy.
1. Event Giveaways and Swag Bags
Hosting a launch party, festival, or industry event? Custom pre-rolls make excellent additions to swag bags or VIP packages. Branded packaging with your logo, tagline, or QR code encourages attendees to engage with your brand long after the event ends.
Pro Tip: Include a scannable QR code that links to a discount code, social media account, or exclusive content.
2. Collaborations and Co-Branding
Team up with other businesses or influencers for limited-edition pre-roll collaborations. Whether it’s a local artist designing the packaging or a dispensary promoting your product, cross-promotion helps expand your reach.
Pro Tip: Highlight the partnership on social media with behind-the-scenes content showcasing the collaboration process.
3. Loyalty Program Rewards
Give your top customers a reason to stick around by offering branded pre-rolls as a reward for loyalty points. Not only does it enhance the customer experience, but it also reinforces brand recognition with every use.
Pro Tip: Create exclusive strains with customized packaging for members-only rewards.
4. Influencer and Affiliate Marketing
Send personalized pre-rolls to influencers and affiliate partners. Encourage them to create unboxing videos or lifestyle content that highlights your product. Their authentic endorsements can reach thousands of potential customers.
Pro Tip: Use custom hashtags and offer them a unique referral code for their followers.
5. Brand Storytelling
Leverage the packaging to tell your brand story. Use vibrant designs, fun taglines, or interactive elements like peel-back labels to share your mission, sustainability efforts, or brand values.
Pro Tip: Incorporate augmented reality (AR) experiences using QR codes to make your brand story come to life.
6. Corporate Gifting
Make a lasting impression on clients, partners, and investors with premium custom pre-rolls as corporate gifts. Personalize the packaging with their name or a thoughtful message.
Pro Tip: Package them in luxurious, eco-friendly containers for added appeal.
7. Special Promotions and Limited Editions
Drive urgency and excitement with limited-edition pre-rolls. Tie them to holidays, product launches, or local events. Customers will be eager to grab them before they’re gone.
Pro Tip: Number each pre-roll package for a collector’s appeal.
8. Pop-Up Activations
Set up a pop-up experience at cannabis events or lifestyle festivals. Offer complimentary pre-roll samples with branded packaging, making your booth a can’t-miss destination.
Pro Tip: Partner with a local dispensary for direct-to-consumer sales at the pop-up.
Final Thoughts
Custom pre-rolls are more than just a product — they’re a conversation starter. Whether you’re building buzz at an event, rewarding loyal customers, or collaborating with creators, branded pre-rolls can help take your marketing to new highs.
Ready to roll? Get started with LeafPress.co and create custom pre-rolls that leave a lasting impression.
